Sport Communication Major and Minor

Is the Super Bowl your favorite day of the year? Do you dream about working on the sidelines, interviewing collegiate or professional athletes? At Albion, you can explore the significant and wide-ranging role sports play in society through communication and media relations.

Two students facing each other with laptops in front of them.

Why Study Sport Communication at Albion?

As a sport communication major, you’ll develop a broad understanding of communication in sports contexts. You’ll explore the media environment and study the history and contemporary application of sports marketing.

Our courses equip you with a fundamental understanding of sports communication, along with tools that will assist you in building your career. You’ll develop skills across multiple communication disciplines that will open the door to a variety of roles in the industry. You’ll also practice application, analysis, and critical thinking about communication in sports organizations through research projects.

What Will You Learn as a Sport Communication Major?

You’ll learn how to think critically and creatively about how communication in sports functions within contemporary culture.

You’ll explore the media environment as well as the culture in and around sport.

You’ll investigate how social media is transforming the sports-media complex, how communication theories play a role in every aspect of sport, and how to apply communication strategies at every level of the sporting enterprise.

You’ll learn essential skills in sports and event marketing.

Program Highlights


Member of the Albion College football team running with a football during a game.

As a DIII College, Albion has a vibrant athletic culture. Whether you take the field as a varsity athlete, play on an intramural team with your roommates or cheer on your fellow Britons, you’ll find many ways to be a part of our active and spirited community.

Student Employment

Advance your academic and career goals with an on-campus job. Join the Student Marketing Committee, capture photos from the sidelines, or provide minute-by-minute coverage on social media


Two people sitting at a table talking to each other.

Set yourself apart by gaining hands-on experience by participating in an internship. In recent years, our students have interned for the Bleacher Report and Dietz Sports and Entertainment Management.

Study Away Opportunities

Two students abroad posing on a horse-drawn carriage.

As a sport communication major, you can expand your understanding of communication by taking advantage of Albion’s many off-campus opportunities. Spend a semester at the Philadelphia Center or in the New York Arts Program, or travel internationally to Australia, England, Ireland, France, and Germany.

Careers & Outcomes

As a sport communication major, you’ll receive expertise about sports in a variety of formats, media, and contexts. This gives you the opportunity to build your own professional path. Below are examples of some of the professions our students choose, as well as graduate programs our students have recently attended.


Job Titles

  • Sports Information Director
  • Sports Journalist
  • Sports Media Relations Specialist
  • Social Media Manager
  • Communications Coordinator
  • Sports Editor
  • Sports Administration

Graduate Schools

  • University of Michigan
  • Michigan State University
  • The Ohio State University
  • George Mason University
  • University of Texas
  • Western Michigan University
  • Eastern Michigan University
  • Cooley Law School