Visual Identity & Messaging

As stewards of the College’s public identity, the Office of Marketing and Communication provides resources to align messaging, and visual and editorial style across the institution.

Every department, division, office and program at Albion contributes to the College’s distinctive identity. Together, these resources empower communicators across our community to tell a consistent story that is uniquely Albion’s.

Visual Identity

Albion’s visual identity incorporates the visual components that are uniquely Albion: the colors, fonts, logos and graphics. These components communicate who we are visually, instilling a sense of pride and belonging. They also ensure that materials produced by the College are recognizable and consistent.

Visual Identity Guidelines & Strategy