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Albion College Marketing Wins Three Professional Awards
November 20, 2013
Albion College's "Keep Calm and Get Your BritON" was the Excellence in Design gold winner in the 2013 Council for Advancement and Support of Education (CASE) District V "Pride of CASE V" awards. The College also received two bronze awards, for Best Institutional Website and Best Electronic Newsletter.
The "Keep Calm" poster, created by Katherine Hibbs, Albion College's director of art and design, was initially developed as a recruiting piece by Albion's Student Marketing Committee (SMC). "This award is more than I could have ever imagined," said SMC member Tsiporah Davis, '14, noting that the poster was quickly taken up by students and alumni and even used on the www.albion.edu gateway page.
"It's empowering to know that we as students are developing and contributing to material that can be used on a professional scale," Davis continued. "I think this says a lot about the education that we are receiving, and the trust of our institution that led to the creation of this poster. I'm so grateful for the opportunity to work for the school that I love."
Hibbs, along with Dave Lawrence, Albion's associate director of digital media strategy, designed Britonline, a monthly email publication that shares recent campus news. The College's website, designed by Columbus, Ohio-based Ologie, was relaunched in March 2013.
"Earning recognition at this level is always a tremendous honor," said John Thompson, Albion's associate vice president for marketing. "The poster, a gold winner for excellence in design, will forever remain special because of the student involvement and collaboration. We have an outstanding team here at Albion, and the CASE V awards have proven that once again."
The Pride of CASE awards are given to institutions and individuals who demonstrate outstanding achievement in the concept and execution of programs within the advancement, alumni and communications fields throughout Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin." This year, CASE V received more than 480 entries for 45 awards.