Integrated Marketing Communication Major

Learn to craft compelling and consistent messages that effectively reach a wide range of audiences. Develop skills in content writing, social media marketing and public relations and learn to analyze consumer data and behavior to create multi-faceted and impactful communications.

Students working on laptop computers in a classroom setting.

Why Study Integrated Marketing Communication at Albion?

As an integrated marketing communication student, you’ll become a skilled strategic communicator, developing skills in public relations, marketing and advertising. You’ll learn from real-life examples and experience, analyzing existing messaging to identify strengths and studying with professors and instructors with experience in strategic communication. Albion’s liberal arts approach is perfectly tailored to this program that draws upon multiple disciplines to offer a cohesive study of marketing and communications.

What Will You Learn as an Integrated Marketing Communication Major?

You’ll learn the process and theories of communication in our core courses, developing a strong understanding of the necessary tools to create effective messaging.

You’ll develop a multidimensional approach to communications, studying from a wide range of disciplines, from journalism and communication studies to economics and marketing.

You’ll gain hands-on experience creating media campaigns, developing persuasive messages and writing engaging content.

You’ll learn how to analyze and interpret data and behaviors to craft impactful and succinct messages that influence public discourse.

Major Courses

Program Highlights

Internships

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Gain hands-on experience outside of the classroom by participating in an internship. You’ll garner the necessary experience to apply what you are learning in the classroom to real-life scenarios. This not only enhances the learning approach for students but also provides an advantage when seeking jobs and careers in this field post-graduation.

Directed Studies

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As an integrated marketing communication major, you’ll have the option to create a unique class experience that is tailored to your particular professional goals and dreams alongside a faculty member. This allows students to invest time and experience into their unique passions and skills, all the while earning college credit.

The Philadelphia Center

Spend a semester or summer in one of the nation’s most dynamic cities. Through Albion’s experiential learning center in Philadelphia, you’ll have the opportunity to learn through our city-based seminars, intern with an organization of your choice and live with fellow students in the city.

Albion College Community Collaborative (AC3)

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The Albion College Community Collaborative (AC3) is a credit-bearing experiential learning lab that gives out-of-the-box problem-solvers from all majors and career interests the opportunity to build skills in project management, client relations, consulting, teamwork and leadership. Serving as a consultant, you will employ on-demand learning in partnership with community clients, as you seek to tackle organizational challenges.

Careers & Outcomes

Because of the range of courses you’ll take as an integrated marketing communication major, there are many opportunities for successful careers in public relations, marketing, social media engagement and journalism. While this area of study provides an integrated and contemporary approach to communications and marketing, matching the evolving need of the workforce. Below are examples of some of the professions our students have chosen, as well as graduate programs our students have recently attended.