Woodrow, '10, Finds Her Niche in Social Media

Less than two years after graduating from Albion, Mallory Woodrow, '10, is establishing herself as a social media expert for business.

The director of social media at Netvantage, a search engine marketing firm in East Lansing, saw her Jan. 25 blog post on Social Media Examiner, a popular online resource for businesses, generate nearly 4,000 shares through various social media platforms. Woodrow's post offered nine detailed tips for successfully integrating social media onto business Web sites.

Woodrow has also contributed to Entrepreneur magazine and is quoted in The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications, a recently published book by Racom Communications that is being used as a text in college classes.