Creative Work Plan

  1. Your Name
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  2. Your Albion Email Address(*)
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  3. Department
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  4. Medium
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  5. Brief Situation
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  6. Objective
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  7. Target Audience
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  8. Target Market
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  9. Why do you believe it?
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  10. Tone Considerations (Determine if this is "presidential" or "fun" or "lighthearted," for example.)
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  11. Execution guidelines (For example: Who is the contact? When is the RSVP date?)
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  12. Timing
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