Albion College Vice President for Institutional Advancement Joshua D. Merchant, '96, recently announced the College has hired its first associate vice president for marketing. John Thompson, '02, will begin work March 5 in the newly named Office of Marketing and Communications.
At Albion, Thompson will lead the development and implementation of a strategic marketing initiative that integrates admission, academics, athletics, student life and institutional advancement. He will lead the College’s efforts in defining its message to both internal and external audiences and provide innovative and creative plans for execution.
For more than seven years as principal associate at BluFish Consulting, LLC, Thompson attracted and maintained clients, managed creative design, implemented marketing plans, and led market research projects. Based in Marshall, Mich., BluFish has worked with such companies as Kellogg’s, Oaklawn Hospital, the University of Saint Francis, Clarke University, Marshall Community Credit Union, Kellogg Community College, Starr Commonwealth, and many others. Prior to BluFish, Thompson worked for First Health and Marriott International.
"John brings a wealth of marketing expertise into this new role, and the College will benefit as it communicates a cohesive message that touches on all facets of the Albion experience," Merchant said. "We're excited to have him on board—and back on campus."
Thompson is no stranger to the College, having attended Albion for two years before earning a B.A. in advertising from Michigan State University. During his time at Albion, Thompson was a member of the golf and tennis teams. Currently, Thompson is vice chair of the Success Fund for Marshall Public Schools, chair of the Swing for Success Golf Outing, and a member of the Marshall District Library Board of Directors.
"I look forward to joining a team that is committed to moving the Albion College brand forward," Thompson said. "I am confident that with our drive to be strategically sound, the brand awareness will only increase in the coming years."