March 25, 2013
Albion College launched its redesigned website March 22, featuring a new look, improved navigation, and more interactive content than ever before.
“This website upgrade is the crowning piece in the development of new branding for Albion College,” said John Thompson, Albion’s associate vice president for marketing. “We believe it offers a wealth of information about Albion in an easy-to-use format and a first-rate visitor experience overall.”
The site includes expanded video content and other special features including alumni Success Stories and more detailed information on the Albion Advantage, the College’s four-year career readiness program. It also allows users to navigate easily to the College’s social media pages—Facebook, Twitter, YouTube, and more—that are regularly updated with news about Albion’s people and programs and opportunities for users to share their news and opinions with the College.
In-depth content is provided, enabling prospective students to quickly learn more about Albion and giving alumni details about upcoming regional events, reunion plans, and campus events such as Homecoming.
To introduce users to the new site’s features, the College has developed an video guide explaining how to find topics that are of greatest interest.
The current redesign follows a similar upgrade for Albion’s sports website, which was completed earlier this year.
“I can't begin to explain all of the hard work that has been put into our new website,” Thompson said. “It was well worth the effort, and we are extremely proud of the end product."