Woodrow, '10, Finds Her Niche in Social Media
Less than two years after graduating from Albion, Mallory Woodrow, '10, is establishing herself as a social media expert for business.
The director of social media at Netvantage, a search engine marketing firm in East Lansing, saw her Jan. 25 blog post on Social Media Examiner, a popular online resource for businesses, generate nearly 4,000 shares through various social media platforms. Woodrow's post offered nine detailed tips for successfully integrating social media onto business Web sites.
Woodrow has also contributed to Entrepreneur magazine and is quoted in The New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications, a recently published book by Racom Communications that is being used as a text in college classes.
Albion Professor Examines Optimal Time for Creativity
Individuals can spend a lifetime trying to understand why it's so easy to complete a crossword puzzle one day, and a struggle to figure out a single clue the next.
According to a study co-authored by Albion College psychological sciences professor Mareike Wieth and recently published in the journal Thinking & Reasoning, the answer could be as simple as the time of day the individual is working on that puzzle.
The optimal time to complete creative tasks, it turns out, runs opposite to the belief that it's best to tackle the problem when you're well rested. Therefore, the best time for a "morning person" to sit down with that puzzle is in the afternoon, while "night owls" do their best creative thinking in the morning.
Kubrick Documentary Brings Albion Professor to the Red Carpet
Albion College history professor Geoff Cocks maintains Stanley Kubrick was a master at creating indelible images on film that force the viewer to replay each scene, much like how a coach rewinds and replays a game or practice for bits of information. Instead of trying to interpret why a play worked or failed in competition, however, Cocks intensely analyzes the visual elements in Kubrick’s films to decode a deeper message.
In Rodney Ascher’s Room 237, which made its debut Jan. 23 at the Sundance Film Festival in Park City, Utah, Cocks provides insight into how Kubrick's use of objects, numbers, colors, and music in the 1980 classic The Shining relate to the Holocaust.
French, Religious Studies Professors Untangle Mystic Jeanne Guyon's Intriguing Story
Jeanne Guyon—wealthy widow in the court of Louis XIV, imprisoned for heresy and her friendship with a powerful cleric—is not the heroine of a historical novel, but the real-life subject of years of scholarship done by French professor Dianne Guenin-Lelle and religious studies professor Ronney Mourad. Their work has resulted in two new books, Jeanne Guyon: Selected Writings, released by Paulist Press, and The Prison Narratives of Jeanne Guyon, published by Oxford University Press.