The 20th annual Symposium will be held on Thursday, April 23, 2009.

Triki Triki Bang Bang: Comparative Study of Government and Non-government Organizations’ Public AIDS Campaigns in Argentina
Norris 104, 2:30 PM

Lindsay  Carniak,     70
   Majors: Spanish, Rochester Hills, MI
   Hometown: '10

Sponsor(s): Rebecca Whitehead-Schwarz
Support:  

Abstract: 
My research presents a comparative study of public AIDS campaigns from governmental and non-governmental organizations in Argentina, starting in the 1980s with the beginning of the epidemic. In addition to the history of the campaigns and the politics that influenced them, I study actual campaigns circulating in Argentina today. I compare television advertisements, the most popular form of mass communication, as well printed pamphlets, another principal means of mass communication, from both sectors. Although the politics regarding AIDS between the governmental and non-governmental sectors varied greatly at the beginning of the epidemic, the politics have transformed into very similar positions in modern Argentina. Campaigns from both sectors acknowledge the importance of a preventative stance, such as promoting the use of condoms, in order to assure the health of their citizens and to prevent AIDS in future generations as much as possible. Both sectors target high risk groups. Both governmental campaigns and the non-governmental pamphlet appeal to the country’s low-socioeconomic population, especially to younger citizens by using popular language and popular cumbia music in the campaigns. The television advertisements of both sectors are directed towards women, a group at high risk in a machismo-dominated society. All of the campaigns encourage the argentine people to take control of their health and empower groups at high risk of contracting AIDS to exercise their right to live healthily.

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