The 20th annual Symposium will be held on Thursday, April 23, 2009.

Life Between the Coasts: m(id) magazine
Towsley Lecture Hall/Norris 101, 8:30 AM

Elizabeth  Bendall,   '09 21
   Major: English (Creative Writing)
   Hometown: Grand Blanc, MI

Sponsor(s): Laura Williams
Support: FURSCA

Abstract: 
m(id) magazine was created in an attempt to develop the identity of the Midwest in the media. Using the Internet as a medium as opposed to print, the Michigan-based website forgoes celebrity gossip and unaffordable handbags in favor of the people, places and events that make up the Midwest. m(id)’s focus is its inspiration: believe it or not, there is life between the coasts.

While the decision to make m(id) an online experience was a practical one, it was also a strategic move. The magazine industry is currently going through several changes, the most important likely being the decision of how and when to use the web in relation to print. As the editor-in-chief of m(id), I had two main objectives: 1) preparing and organizing the website for its launch and 2) developing the voice of the magazine while keeping the content and mission statement cohesive.

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