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News 
Gerstacker News Archive (PDF Downloads)
2008-2009 Volume 1. Number 1
Bob Fish, Founder and CEO of Biggby Coffee Visits Albion College As the final month of the academic year approached, Albion College was fortunate enough to have Bob Fish, the Founder and CEO of Biggby Coffee visit campus as a guest speaker. The event was sponsored by Students for Entertainment Employment (SEE), a student organization originally founded by Gerstacker students to increase the number of opportunities for students interested in fields such as marketing, arts management, and entertainment. Mr. Fish not only held an extensive Q&A session, but also remained after his speech to interact with students and even provide personal insight and career advice. Shortly after his visit, Mr. Fish wrote about his experience at Albion College on his blog. To see what Bob fish had to say about his experience of interacting with Albion College students click the link below: http://whereisbiggbybob.blogspot.com/search?q=Albion Gerstacker Institute holds first Case Study Competition Have you ever been faced with having to make an important business decision involving conflicting business priorities, without all the information you need, in a timeframe that demands immediate decision and action? Experience is the best teacher, and that's why the case method is used at the Gerstacker Institute to introduce business reality into the classroom. The case method forms the basis of learning at Harvard Business School, as well as many other universities around the world, and is also used here in the Gerstacker Institute Curriculum. In case discussions, students are introduced to the reality of decision-making - including incomplete information, time constraints, and conflicting goals - giving them firsthand experience in analyzing business situations. Case Studies stimulate students' thinking, challenge their capabilities , and prepare them for future managerial decision-making.
The Gerstacker Institute recently held its first annual case competition. For this event, teams had just three days to analyze and develop recommendations for a business solution, this one being the launch of a new product, XM satellite radio. The teams immersed themselves in the same issues facing the real company as it prepared to race a competitor to market. Each team came up with a very different concept for is business model, target market, and marketing plan. The contest was judged by the Gerstacker Institute Visiting Committee, comprised of distinguished alumni and supporters of the Institute. The top four teams earned cash prizes and are: first place: Tom Jurasek, Caitlin McLean, Jason Short, Chris McCabe; second place: Nicole Anguilm, Shaun Bonnell, Marisa Fortuna, Gavin Smith; third place: Mallory Brown, Scotty Bruce, Sydney Campbell, Gary Peters; fourth place: Kevin Crofton, Russ Farnum, Christian Maciulis, and Peter McCarty.
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