Advertising, Public Relations, and Media

An alumna doing marketing and public relations for Marcelli Construction Company says her writing skills have been "essential" since she is responsible for much of the communication between her office, architecture firms, subcontractors, and the various owners of each project.  She says that she "graduated a much better writer" and adds this about her education: "It not only taught me facts but it challenged the way I thought.  I learned to be critical in thinking and yet maintain and explore the creative.  The instructors I had in the English department were amazing."

A technical editor at Lanier Environmental Consultants, Inc., says her English major "prepared [her] well" for her current position.  She finds the writing and reading skills she received from her English major essential in her job, since her duties include reviewing all reports that leave her office for grammar and consistency and reading geological and environmental assessments.

A writer and editor for the United States Tennis Association also finds the writing skills gained from his English major important to doing his job.  He is currently producing a USTA yearbook.

An account executive for Inmart Group Ltd, an incentive, ad specialty, and premium marketing company, feels that her English major has "been helpful (and profitable)" in all her jobs since Albion.  She says that writing skills are "very" important to her current job, since "many of [her] first introductions are made through letters.  It's important to make a good first impression through concise, professional, and intelligent communication."  She adds that critical "reading" goes on in her dealings with clients: "You need to understand what is important to them--to get to the heart of what they are saying (or not saying).  The English courses at Albion taught me to think critically and examine not only the words but the meaning behind them."

An account supervisor for Golin/Harris Communications whose job is managing Asia Pacific media relations for Chrysler Corporation says that both writing and critical reading skills are important to her current job: "Clear, concise writing is essential on a daily basis for memos, reports, press releases, and correspondence with Chrysler's overseas offices. . . . I evaluate media coverage for its impact on Chrysler and analyze proposals for opportunities for the company.  I'm also asked to review and give feedback on my colleagues' work."

A member of the Campus Crusade for Christ staff uses her writing skills in preparing newsletters, brochures, and studies for the students, in writing talks and evaluations, and in presenting programs.  Since her job requires her to keep up with changing college culture and thought, she also finds her critical reading skills important.  She says that her English major prepared her "very well" for her current job, and that as she looks back, she realizes that "the skills of analysis, critical thinking, and constant practice in writing have allowed me the flexibility now of quick and creative thinking."

An alumnus who has worked at Channel 3 as a broadcasting traffic facilities coordinator found critical reading skills "very important" to this position and says that "having a Liberal Arts/English background prepares you to learn anything objectively and rather quickly."  He goes on to say, "If you can read and learn literature, I believe you can learn business."