Marketing and Sales

Marketing is the process of satisfying human needs. The Economics and Management major provides the business background to do that. Proficiency in politics, history, and sociology and psychology are important for an understanding of human needs. The sequence of courses presented below is suggested for a student who is interested in pursuing a career in marketing, sales, and retailing.

Microcomputer expertise in word processing, spreadsheets and databases is very important. Students are strongly encouraged to get that experience through either classroom, personal or job experience.

	Fall	Spring
Freshman	Intro to Economics (E&M 101)^R Liberal Arts 101^1 English Composition (ENG 101) Math 125^R OR Math 141	Economy & Financial Markets (E&M 102)^R Intro to Psychology (PSY 101) Human Communications (Speech 101) Mode/Category^2
Sophomore	Financial Accounting (E&M 211)^R Intermediate Macro (E&M 232)^R Mode/Category^2 Mode/Category^2	Managerial Accounting (E&M 212) Intermediate Micro (E&M 230)^R Statistics: E&M 235 or Math 210^R Mode/Category^2
Junior	Marketing (E&M 336) Public Relations (Speech 306) Mode/Category^2 Mode/Category^2	Public Speaking (Speech 241) Mode/Category^2 Mode/Category^2 Elective^4
Senior	Elective^4 Elective^4 Elective^4 Elective^4	Elective^4 Elective^4 Elective^4 Elective^4

^RRequired for major:  Includes E&M 101, E&M 102, E&M 211, E&M 230, E&M 232, and three other E&M courses; plus Math 125 or higher and statistics (E&M 235, Math 210, or Math 309)

¹Required freshman course

²Pick course from one of nine areas required for graduation

³E&M 101 counts for one of the nine Mode/Category courses.

⁴Electives can be from any department. The student can use these courses to pursue a special interest or broaden their exposure to other disciplines. These courses will allow students to spend time in some area of personal interest such as political science, or history, etc. These courses could certainly be taken any time during the degree period.