Social Media Editorial Guide
Albion College maintains a presence on most of the major social media platforms. These social channels allow us to spread news, engage our alumni, celebrate student success stories, promote athletic highlights, and share bits of campus life.
The key word is “share.” Social media is a conversation between Albion College and our audiences. And while new social media channels pop up and die off every year, the “sharing” philosophy remains the same.
The Office of Marketing and Communications manages the College’s presence on social media platforms by maintaining a posting calendar and keeping to an editorial strategy throughout the year. While one College employee may manage a particular channel, the entire department gives input and suggestions on what to promote at any time. Social media at Albion College is a team effort.
The Office of Marketing and Communications also works with other campus departments, such as Alumni Engagement, Annual Giving, and academic departments, to help generate worthwhile content.
This editorial guide serves as our how-to manual on the College’s social media presences. The main social media channels are broken down into their own mini guides, and we lump the minor social media channels into one page.
Find Albion social media accounts on our Social Media Listing page.
Jeffrey D. Weedman, '75
Professional Association: Founder/CEO (Retired), Cintrifuse; VP Global Business Development (Retired), The Procter & Gamble Company.
Education: Albion College, 1975. Master of Business Administration, University of Michigan, 1977.
After graduation, Jeff joined The Procter & Gamble Company ultimately holding senior functional roles in Marketing, Sales and Finance. As VP/General Manager he ran consumer and institutional businesses in the U.S. and Canada. Jeff then founded and led P&G’s Global Business Development responsible for worldwide Acquisitions/Divestures, Trademark/Patent/IP Licensing and leading P&G’s Open Innovation platform (Connect & Develop). Jeff negotiated and lead the signing of deals every 2 ½ days for a decade with companies, individuals, universities and governments across the U.S., Europe and Asia.
As founder/CEO of Cintrifuse (on loan from P&G), Jeff led the creation of Cintrifuse, a Cincinnati based innovation network designed to make the region a global destination for high potential start-ups. Cintrifuse provides start-ups with preferred access to capital, space and most importantly customers. Supported by the business, academic and start-up communities, Cintrifuse has raised a $55MM+ Fund of Funds, which has already invested in top tier Venture firms with over $600MM in investable capital. He also secured a $16MM permanent mortgage free urban campus (Circa 1880’s) in the heart of Cincinnati’s urban renewal Over-The-Rhine core. Cintrifuse proactively connects start-ups with companies that could be beta customers, investors or acquirers, with VC 's with early stage capital and mentors/services.
At Albion College, Jeff’s activities included: Sigma Chi, Student Senate (President), Economics and History honoraries, Project 250 Award, Lacrosse (Club) and as a Recent Graduate Trustee. Currently, he serves on the Gerstacker External Advisory Board and Albion Colleges’ Board of Trustees.
Jeff and his wife, Cheri (Lee), ‘77, have two children and reside in Cincinnati, Ohio. He can be reached by email at firstname.lastname@example.org, on Twitter: @theweed, and at www.linkedin.com/in/jeffweedmanventures/
Mr. Weedman serves as an Albion College Trustee because…
he wants to partially “pay back” the tremendous benefits he received from the faculty, fellow students and alumni. Albion College changed the trajectory of his life and “paying it forward” motivates his service.