Social Media Editorial Guide
Albion College maintains a presence on most of the major social media platforms. These social channels allow us to spread news, engage our alumni, celebrate student success stories, promote athletic highlights, and share bits of campus life.
The key word is “share.” Social media is a conversation between Albion College and our audiences. And while new social media channels pop up and die off every year, the “sharing” philosophy remains the same.
The Office of Marketing and Communications manages the College’s presence on social media platforms by maintaining a posting calendar and keeping to an editorial strategy throughout the year. While one College employee may manage a particular channel, the entire department gives input and suggestions on what to promote at any time. Social media at Albion College is a team effort.
The Office of Marketing and Communications also works with other campus departments, such as Alumni Engagement, Annual Giving, and academic departments, to help generate worthwhile content.
This editorial guide serves as our how-to manual on the College’s social media presences. The main social media channels are broken down into their own mini guides, and we lump the minor social media channels into one page.
Find Albion social media accounts on our Social Media Listing page.
Sister City Relationship
The City of Albion's Sister City Committee recognized its founder, Sue Marcos. Read more
Albion education students in Noisy-le-Roi gather in front of a sign recognizing the relationship.
The Sister City sign on Eaton Avenue upon entering the City of Albion.
A view from the famous Porte de Gondi in Noisy-le-Roi.
The majesty of Versailles is but a few minutes from Noisy-le-Roi.
Taking in St-Germain-en-Laye in October during a French trip, a short drive from Noisy and Bailly.
Sustainability studies and French major Sara Sample, '15, studied abroad at UVSQ. Read more
Albion and French student teams present business plans at Albion's student research symposium.
French students visited Albion in Fall 2013 for the College's annual Piano Festival.
Visits and exchanges are a key part of the Sister City relationship.
Noisy-le-Roi and Bailly, France – City of Albion – Albion College
"The Sister City relationship informs our teaching, course design, faculty development, research and service. Sometimes we struggle to articulate the importance of the Sister City relationship to Albion College because it infuses virtually everything we do."
The above quote was how an Albion College faculty member recently described a relationship that received national recognition in 2014 from NAFSA: Association of International Educators in the form of a Senator Paul Simon Spotlight Award for Campus Internationalization.
What began as a bilateral exercise between the City of Albion and the village of Noisy-le-Roi more than 15 years ago is now a true triangular relationship.
Albion and Noisy-le-Roi, located 15 miles west of Paris and a few minutes' drive from Versailles, formally became Sister Cities in 1997. (Bailly, an adjacent village, joined the partnership in 2010.) Over the first 10 years, in what was then a town-to-town collaboration, more than 500 Albion residents and students participated in youth and adult exchanges and internships in Noisy. Then in 2007, Albion College's new president, Donna Randall, and provost, Susan Conner, hosted "An Evening of French Food and Jazz" for the French delegation and members of the campus and Albion community. The seemingly small event proved to be a spark: It validated, coalesced and reinforced the often individual involvement of College faculty, staff and students. A year later, the College began its real journey as a partner in the Sister City relationship toward intentional internationalization and building friendships that underscore the collaboration.
The Sister City relationship has led to a number of collaborations. A few are highlighted below (click for more information):
A program in Sustainability Studies between Albion College and the University of Versailles at Saint-Quentin-en-Yvelines (UVSQ) that includes a semester of study in France.
An international business plan development program between the College's Carl A. Gerstacker Institute for Business and Management and the Ecole Superieure de Vente (SdV) in Saint-Germain-en-Laye.
An international practicum developed by Albion College's Education Department and the middle school in Noisy-le-Roi, in which Albion students go abroad for a week during winter break to observe students and teachers and make formal comparisons between the French and American systems of education.
Albion College's annual Piano Festival brings in the most talented young people from the environs of Paris to participate with students in south-central Michigan. And Albion fine and performing arts faculty have opportunities to exhibit and teach master classes in France.
Other opportunities have included faculty research for non-French specialists at the Bibliothèque nationale as well as student internships involving the restaurant business, organic farming, translating admissions materials, community service, and shadowing medical professionals.
Lessons Learned, and Looking Ahead
Small institutions have incredible opportunities to harness energies, enthusiasm, and bold ideas and dreams, and pair them with the "person power" that comes from relationships. Here, the City of Albion, the Sister Cities of Noisy-le-Roi and Bailly, and Albion College happen to share and treasure joint values, namely "the ability to function as well-informed citizens both locally and globally" and often "to go beyond our comfort zones."
At the core of it, relationships matter. Indeed, they are essential. They grow, and they enable growth. They sustain, they are substantive, and they are substantial. And, in the case of this enduring relationship, they cement bonds that are an ocean or a sea apart.
The following representatives would be happy to share more information on the Sister City relationship and upcoming collaborations between Albion, Noisy-le-Roi and Bailly, and Albion College:
Dianne Guenin-Lelle, professor of French
City of Albion
Sister City Committee web page
Noisy-le-Roi and Bailly
Sister City website
Constituent Information Request Form
The Albion College Alumni/Donor Database (including Banner, Profiles, and Versa) contains biographic, contact, and gift/pledge information on College alumni, donors, parents, and friends. The Alumni/Donor database is maintained for purposes related to Institutional Advancement (IA) programs and is subject to IA policies and procedures.
College employees should divulge no address, telephone, or other information from the Alumni/Donor database to non-College persons, unless appropriate College administrators determine that disclosure is required by law. An IA employee who receives a request for the contact information of a specific individual should offer to call the individual in question and request permission to share his / her contact information with the requester.
In accordance with Council for Advancement and Support of Education (CASE) standards, employees will:
- Safeguard and respect donor and prospective donor information;
- Honor the wishes of an individual and/or organizational constituent with regard to how directory information and/or giving history is used;
- Record and keep only information relevant to cultivation, solicitation, and stewardship;
- Identify the source of retained information;
- Safeguard prospective donor, donor, and other constituent lists compiled by the institution as the property of the institution; these lists may not be distributed or used for unauthorized purposes or for personal gain;
- Make every effort to ensure that volunteers, vendors, and external entities with access to constituent information understand and agree to comply with the organization's confidentiality and public disclosure policies.
If staff members are found to violate any of these conditions of confidentiality as described above, Albion College considers that to be a dischargeable offense.
If you have questions concerning this confidentiality statement or anything else discussed concerning confidentiality, please contact your supervisor.
Appropriate Use of Information Agreement
- Contact information for alumni, parents, and friends may be shared upon approval of a request for a particular use and can be utilized for a variety of reasons: sharing information and news, providing updates on activities and programs, extending invitations to events, distributing surveys, etc. Requested information cannot be used to solicit donations.
- Approval of the content will be handled through the process outlined above. Requests for information from IA must come only from individuals authorized to secure such information. The Assistant Director of Advancement Services approves all request forms.
- Disclosure of this information to unauthorized parties could violate the Family Educational Rights & Privacy Act (FERPA). All information received must only be used for the sole purpose stated in this information request and then destroyed in a secure manner. Data should never be used for communication pieces that are not previously approved.
- Data will be provided in Excel spreadsheet format and sent only to the requester's Albion College email address (if the requester is a faculty or staff member). All provided data have a 30-day expiration. If more than 30 days have passed since that data were provided, the requester should destroy the provided data and request a refresh.
- In exchange for this information, it is expected that any and all updates to constituent contact information will be shared with IA so that the Alumni/Donor Database can reflect the new information. Requesters are asked to forward any updates regarding these data to:
- Contact Ellen Yoakam, Assistant Director of Advancement Services, (x0347,
) with questions.
Statement of Consequences
Campus constituents who violate any part of the above agreement are subject to disciplinary action at the discretion of the President's Office.
Please complete the form below to have your request processed.
You Are Invited!
April 9, 2015
10 a.m. - 2 p.m.
Albion College will be sponsoring a Wellness Fair to cap off the Year of Wellness. This year's fair will take place Thursday, April 9, 2015 from
10 a.m - 2 p.m. in Upper Baldwin. Our goal is to have over 50 vendors representing all seven aspects of wellness, in addition to tables with information about physical, intellectual, financial, emotional, spiritual, social, and environmental wellness. We can all work on maximizing our potential to be the best we can be.
Partial List of the Vendors: Oaklawn Hospital, Allegiance Hospital, Peer Educators Student Farm, Bon Appetite Weight Watchers, ABBS, AGBAY, Academic Skill Center, Ford Institute, Gerstacker Institute, First Merit Bank, Educational Credit Union, and many more.
Another goal is to have over 1,000 participants from the campus community (faculty, staff and students) attending. We need your help encouraging all faculty, staff and students to attend.
We hope to have many give-a-ways for the lucky people who visit the information tables.
Additionally, we plan to have some basic assessments (blood pressure, BMI, % body fat, heart rate, etc.) on-site so that people can get some immediate feedback about their state of health.
If you have questions please e-mail Melissa Walton
or Tom Johnson