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Carolyn Aishton, '64, enjoyed lunch with Gerstacker
Institute students Monday, which included a Q&A session
probing Aishton's marketing and branding expertise.
"It's good, as an Albion College trustee, to get to know
what the students are interested in," says Aishton.
"Plus, it's just fun." Photos
by Miranda Green, '06
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Business Lunch
Aishton, ’64,
Talks Shop with Gerstacker Students
Posted February 22, 2005
Gerstacker Institute
students have two days this week to examine the work of a high-powered
business consultant, up close and personal on Albion's campus.
Trustee Carolyn Aiston,’64, is spending yesterday and today on marketing
and branding, in intensive meetings and discussions aimed solely at
helping students understand these issues in today's business world.
Aishton makes a point during lunch.
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"I'm able to get a much
closer view of the students who are in the Gerstacker Institute, which
is certainly an interest for me," says Aishton. A retired vice
president with Avon Products, Inc., Aishton currently provides
consulting services to businesses, and likes what she sees in
Gerstacker's future business leaders. "I am impressed with what
they've accomplished so far through the Institute," she says, "and how
focused they are on what they need -- in education and through
internships -- in order to achieve their goals."
"She is very knowledgable about her area of
business and it was nice to get a woman's perspective on issues in the
business world," remarks Julia McCormick, '07, who had lunch
Monday with Aishton. "Her enthusiasm and energy encouraged me to
further pursue a career in marketing."
With two days focused exclusively on Albion students, Aishton
(seated, center) has time to meet with small groups and individuals.
"It gives me a chance to answer all kinds of questions about marketing
and branding, and how the business world works with those issues right
now," she says. |
Topic was Marketing and
Branding meeting with GI students who are interested in the marketing,
sales and advertising side of business. Two days meeting with
students individual meetings, hearing about their interests and
answering questions that they have abuot marketing side.
For me, it's fun ,...... and
as a board member, I'm able now to get a much closer view of the student
body, and in particular the students who are inthe bus inst, which is
certainly an interest for me. I was impressed with what they've
accomplished so far in the bus institite and how focused they are on
what their goals are and what they need, in the way of studies in order
to help them - studies, educationand internships -- in order to achieve
their goals. As a result, I've set up a lunch today with several
with Marcia Starkey, to see how alumni might be more involved in
developing internship opportunities for students.
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